Being large and having dominant market share has a few advantages over competitors: Economies of scale. COCA COLA SWOT ANALYSIS CASE STUDY WHO AM I Brittany Love October 17, 2019 COCA COLA SWOT ANALYSIS CASE STUDY WHO AM I Brittany Love. It is a. His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world … Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2015). Available at: https://www.hsph, Beverage Marketing Corporation (2018). The most popular companyâs drink is Coca-Cola. Diversified product portfolio with 21 billion-dollar brand. What Is the Soda Tax and Which Cities Have One? Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of … Available at: https://www.marketresearchengine, Arizton (2018). Global savory snack market ripe for growth. Available at: https://www.statista.com/, Market Research Engine (2018). ZICO Coconut Water offers new entry points for consumers. Some recommendations are explained as follows: Early last year, Coca-Cola set an ambitious goal for itself: Collect and recycle the equivalent of every bottle or can it sells by 2030. Available at: http://www.coca-cola, PepsiCo (2018). (2018). $KO CEO James Quincey: “We continue to be encouraged by our performance year-to-date as we accelerate our evolution…” pic.twitter.com/QVzigmYah0. This is … SWOT analysis of Coca-Cola This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Coca Cola was suspected of using pesticides in their water. Available at: https://www.thebalance, McDonaldâs Corporation (2018). Creately diagrams can be exported and added to … Chan (2016). The market leader in the soft drinks industry, Coca-Cola is one of the most renowned brands across the world. Available at: http://www.nestle.com/, The Coca-Cola Company (2018). Available at: https://www.foodbusinessnews, Lee, B. Y. Dominant market share in the beverage industry. Global Tequila Market to Witness Growth Through 2021, Owing to the Introduction of New Flavors: Technavio. Due to its size, The Coca-Cola Company can exercise its market power over suppliers by requiring lower prices from them. However, it is recommended to bring more innovative changes. Available at: https://www.arizton.com, Beverage Industry (2018). Best Global Brands 2005. Coca-Cola company is one of the leading beverage manufacturers in the world. Company: The Coca-Cola Company CEO: James Quincey Year founded: 1886 Headquarter: Atlanta, USA Number of Employees (Dec 2019): 86,200 Public or Private: Public Ticker Symbol: KO Market Cap (Oct 2020): $218.25 Billion Annual Revenue (Dec 2019): $37.27 Billion Profit |Net income (Dec 2019): $8.92 Billion, Products & Services: Coca-Cola | Diet Coke | Coke Zero | Ciel | Dasani | Del Valle | Fanta | Fair life | Georgia | Gold Peak Tea | Honest Tea | Mello Yello | Minute Maid | Odwalla | Powerade | Simply Beverages | Glaceau Smartwater | Sprite | Suge | Glaceau vitamin water | Zico Competitors: Pepsi | Dr Pepper Snapple | Mountain Dew | Gatorade | Nestle | Redbull | Parle. Largest beverage brand portfolios, Source: Companiesâ financial reports and official websites. Academia.edu is a platform for academics to share research papers. View SWOT Analysis of Coca-Cola.docx from MKT MISC at Oakland University. Let’s use SWOT analysis to consider the strategy of a hypothetical prominent soft drinks manufacturer called Coca-Cola. There is a great potential for expansion in this segment for Coca-Cola. Brands A-Z. Coca Cola Strength. According to the company, the company serves 1.9 billion servings a day, more than any other competitor in the world. The company offers beverages for every taste in 7 beverage categories: Figure 2. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. Coke is currently the market leader in the manufacture and sale of sugary carbonated drinks and has a strong brand image. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. All the information is supported with data from the most trusted sources. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft, Under Armour SWOT Analysis 2019 | SWOT analysis of Under Armour. But water is also becoming limited because of climate change. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. The Coca Cola Company seeks to produce, mix and process, compound clarify, distill, bottle, and prepare non-alcoholic beverages. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. https://EditaPaper.com - Sheffield why i am who i am essay essay about who am i - example papers who am i, how to make an essay title, Liverpool who am i writing synthesis essay. 1. Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Market power over suppliers and competitors. All rights reserved. Coca-Cola was created in 1886 by John Pemberton. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The Coca-Cola Company (2018). The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Available at: http://www.pepsico.com/, Dr Pepper Snapple Group (2018). Press Release: The U.S. Did you find this article interesting? Coke and McDonaldâs, Growing Together Since 1955. Strength. Coca-Cola trademark (includes Diet Coke and Coca-Cola Zero) earned around 40% of the companyâs total revenue. It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. Pepsi had the largest sales volume in the 2019-2020 financial year worth $65 billion, while Anheuser-Busch InBev was second with $54.6 billion. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. The Coca-Cola Company: A Short SWOT Analysis Kenneth J. DeFranco, Jr. | May 20, 2015 The Coca-Cola Company ( KO - Free Coca-Cola Stock Report … Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2017). Liquid Refreshment Beverage Marketing Enlarged in 2014, Reports Beverage Marketing Corporation. It aims to identify Coca-Cola’s strengths and weaknesses. Our success further depends on the ability of our people to execute effectively, every day. Share your thoughts and experiences in the comments section below. He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. SWOT analysis of coca cola. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Currently, James Quincey is the CEO of this mega corporation. Remember that the Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our four modules (Module 1: Order# 81691039). Brand equity is the strongest point in the SWOT of Coca Cola. âBanner yearâ for US spirits sales in 2017. Coconut Water Market By Product Type (Coconut water, Natural fruit sugar) and by Regional Analysis - Global Forecast by 2017 - 2024. Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new products more easily. No other business in the beverage industry owns as many billion-dollar brands as The Coca-Cola Company. His work is published in many publications, including three books. Packaged Coconut Water Market - Global Outlook and Forecast 2018-2023. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a, Stepping into the food market – Coca-Cola needs to, Focusing on health-related matters – It should bring some solution to. Best Global Brands 2017. The internal drivers of Coca-Cola can be assessed by making a SWOT (strength, weakness, opportunities, threats) analysis. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2016). The opportunities and the threats facing the company are also discussed in detail. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. We make our branded beverage products available to consumers throughout the world through our network of Company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers â the worldâs largest beverage distribution system. Available at: http://interbrand.com/, Interbrand (2006). Strengths of the Coca-Cola Company are that they are the largest beverage company in the world selling in over 200 countries. Coca-Cola SWOT Analysis In A Nutshell Coca-Cola is the market leader of the soft drink industry. Coca cola is the most recognized brand in the globe; Coca cola has the biggest shares in the beverage market (over 45 %). Best Global Brands 2015. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Best Global Brands 2000. Did you know that Coca-Cola originally contained traces of Cocaine? Ovidijus is the founder of SM Insight and the lead writer since 2013. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola. Some recommendations are explained as follows: Stepping into the food market – Coca-Cola needs to introduce new products in snacks and food segments. Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. What does a diversified portfolio provide for the company? Energy Drink Market SWOT Analysis by Key Players PepsiCo, Coca Cola, Red Bull, Dabur India Ltd A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. Second, with so many beverage drinks in so many flavors, the business can satisfy every consumerâs needs and tastes. Available at: https://www.strategic, Roesler, N. (2017). Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. Form 10-K for the Fiscal Year Ended December 31, 2017. Coca-Cola SWOT Analysis. Liquid Refreshment Beverage Market Remained Flat in 2013. Leading brands of tequila in the United States in 2016, based on volume sales (in 1,000 9 liter cases). We respect your privacy. This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. More than 10,000 soft drinks from Coca-Cola are consumed every second of every day on average. Few of The Coca Cola Companyâs rivals can enjoy such a diversified brand portfolio, which provides strong competitive advantage over the rivals. Coca Cola was founded in Atlanta, Georgia in 1886, becoming a globally recognised brand with distinctive products and packaging. The Coca-Cola Companyâs distribution network allows the chain to reach more customers than most of its rivals could reach. SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. The following is a SWOT analysis of Coca Cola: Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Press Release: The U.S. (MENAFN - GetNews) A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. If you want to find out more about the SWOT of Coca Cola, you’re in the right place. Coca Cola SWOT Analysis: 2020 Coca Cola has got a strong competitive edge and is well known for its marketing techniques. How Does Credit Karma Work and Make Money? Beverages bearing trademarks owned by or licensed to us account for 1.9 billion of the approximately 60 billion beverage servings of all types consumed worldwide every day. A SWOT analysis evaluates the inner strengths and weaknesses and identifies potential opportunities and threats. 35.410 billion (2017) 15.4% decrease over 41.863 billion (2016), 1.182 billion (2017) 81.9% decrease over 6.527 billion (2016). Describe the nature of the organization, its size, and any specific human resource challenges it faces. SWOT analysis method assists businesses and enterprises in identifying their strengths and how to overcome the weaknesses, opportunities and threats. We believe our success depends on our ability to connect with consumers by providing them with a wide variety of choices to meet their desires, needs and lifestyle choices. Available at: http://interbrand.com/, Harvard T.H. Available at: http://interbrand.com/, Interbrand (2016). Available at: http://www.beveragemarketing, Beverage Industry (2018). 2018 State of the Beverage Industry: Premium offerings continue to drive wine, spirits markets. It results in two grave health issues – obesity and diabetes, Coca-Cola is the biggest manufacturer of carbonated beverages. Form 10-K for the Fiscal Year Ended December 30, 2017. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. – Coca-Cola owns several packaged drinking water brands like Kinley. Form 10-K for the Fiscal Year Ended December 31, 2017. The company can influence consumersâ buying decisions through its brand power and massive marketing campaigns more easily than most of its smaller rivals. PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever Group, MondÄlez International, Inc., Groupe Danone, Kraft Foods Inc., NestlÃ© S.A. and many other companies in the beverage industry. Available at: https://www.forbes.com/, American Public Health Association (2016). Power over the buyers. Coca-Cola uses the SWOT analysis technique to monitor its internal strengths and weaknesses, which appear to be one of the most complex part of company’s culture (Appendix) .