Think of it as a coding language used to navigate the platform. All of your data as mentioned above is also available to be downloaded as a .csv file. If you started to hit the viral charts, you should throw that in as well. Formerly known as Spotify Fan Insights, the revamped Spotify for Artists platform now includes a broader range of features including the ability to edit the way your artist profile looks from within the Spotify for Artists dashboard. We've analyzed their performance and looked at a few of their metrics and top engaging content to give you an overview of their social media marketing strategy. As you go further down you’ll start to see more niche genres and specific sounds within the Electronic/Dance boundaries. Late at night? When targeting major playlisters it’s a good idea to mention some statistics about why you’re targeting them in particular. This is funny but underneath the humour, it is a great way to show how they can use data to understand the minds of their users. Note that the album and track URI for the same product are different so simply manually switching spotify:album:abc123 to spotify:track:abc123 won’t take you to the same track. The ‘songs’ section gives you the same information as ‘audience’ does but instead of looking at your overall numbers, it’ll give you a breakdown of where your music is being played and by whom, song by song. Spotify is all the music you’ll ever need. And a new report from App … Once you’ve searched Warner Music Group you’re likely to encounter thousands of employees across the globe. What we mean by that is that Spotify routinely collects and analyzes data as a primary tool to program and curate the ‘best’ possible playlists – even the algorithmically-driven ones. Unparalleled mobile and desktop app design provides perhaps the most user-friendly digital music service on the market 3. We won't go into that now though, instead let's talk about how Spotify made it cool with not just millennials, but everyone. For Spotify marketing, Spotify playlists are the cream of the crop and typically generate the most plays out of all the playlist types. May 13, 2013 Published by Jason Palmer . We hate spam and will never ever share your details with anyone. Today, Spotify’s customers listen to billions of daily plays of music and podcasts leveraging Google Cloud’s global network. New Music Friday. Browse houses a majority of Spotify’s features including Charts, Genres & Moods, New Releases and more. Within Spotify playlists there are two main types: algorithmically generated playlists and editor-curated playlists. Respectively they are Digster (Universal), FILTR (SONY), and Topsify (Warner). From these playlists you should expect to see a steady growth of plays. This meant that they decided to bank on a year close campaign that would go a long way in bringing their brand to the physical world. Feel free to post any questions and thoughts you have in the comments! It allows them another vehicle to push records on the platform without having to rely on Spotify curators. Charts are another key part of the Spotify world and like all sorts of other music charts, chart positions not only serve as indication of your success on a platform, but also contribute to a record’s growing ‘story’ on the platform. Of course, you’re welcome to search for Topsify/FILTR/Digster right off the bat and take down contact information, but if you’re looking for someone in particular it’s much better to search for the major label instead of the specific company. Since then, it’s exploded to the tune of over 70 million paid monthly subscribers and over 150 million subscribers total. Spotify Marketing Strategy – Spotify Browse. We can not definitively say whether Spotify curators use this information as well but we can certainly see how categories like danceability, valence, and energy might be useful to them. Within Spotify playlists there are two main types: algorithmically generated playlists and editor-curated playlists. That’s already better than a majority of records on Spotify. The backdrops were vibrant pink, red and green so they stood out from anything else around. Spotify had already completed the most important task in this campaign by making sure they had a good product. If you have the URI of a song that exists on the platform, but is not yet live, searching for it in the search bar will simply return no results. This makes sure you don’t miss a crucial step and get the most out of Spotify marketing: The Browse page is the Holy Grail of Spotify marketing and don’t let anybody tell you otherwise. What we like to do is first utilize a broad Spotify network as described above. Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers. Because of how decentralized the major playlisting system is, there’s no set “job title” for it and it’s hard to narrow down the exact person who might be curating. Just take a look at the screencap below. Be sure to mention all major adds you received, any support in a Global/USA playlist, and/or the total number of New Music Friday playlists you were in. Overview is one of the most curated Spotify pages. Spotify’s playlists are also easy to identify based on how clean they look so it’s easy to tell which ones are theirs. The Senior Manager will be the trusted partner to Spotify’s Global Marketing Leads and be responsible for providing end-to-end FP&A support to all of our marketing efforts across Brand, Premium, Content, Performance, and cross-functional teams globally. Get started today using a tried and tested step-by-step process, Explore our Marketing Campaign Planning Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Smart Insights (Marketing Intelligence) Ltd. It has market a place for all ages and likes, as well as diversified content with their podcasts and meditation tracks. The track went Viral in a staggering 14 territories including #2 in the UK, #3 in the US and #6 Global. 01:19. This kind of personable image has been done a lot on social media by companies, but less often in this format. While Topsify UK might not have any playlists that cater to your dubstep. Some have gained the notice of major label playlisting companies who utilize in-house teams to work with these indie playlisters as well to make sure they’re receiving records ahead of time to curate for playlists. In order to make the deadlines for the next update of the playlist, you should make sure Spotify hears your track as early as possible, even before it’s live. People tend to have their Spotify accounts linked up with their Facebook account. Following that are three more interesting analytics available to you – audience, songs, and playlists. Spotify is a digital music service that gives you access to millions of songs. Spotify Marketing Strategy – Spotify Song View. There’s no need to overwhelm them with big press releases. Billboards and poster were the platform and spotify took to the streets to out their users weird and wonderful habits, but in an jesting anonymous way. This meant that they saw 40% growth in revenues and clawed back some of the losses they had been facing in their previous years. Spotify’s Global Head of Electronic Austin Kramer has been particularly transparent about the way EDM songs under his watch can swim upstream from Friday Cratediggers on release (tier 3) all the way up to mint (tier 1). Make sure to grab our Spotify Marketing Best Practices Checklist, for free: Now let’s jump right into what you’re most likely here for – the Spotify playlist system. The campaign was a huge success with Spotify bringing the brand out of the digital space and in to the physical. Now that you have an idea about which playlist curators you’ll want to pitch you’ll have to unmask each specific curator using some social media snooping on LinkedIn. A flagship dance playlist catered to the region. Like we mentioned above, look through the individual tracks on each playlist. The trick to navigating these indie playlists is to always know beforehand what it is you’re looking for. Spotify needed to keep the trend moving in the way it was so that it could overcome its previous scaling problem. Keep track of everything via Artist Insights or a third-party analytics company like SpotonTrack. Spotify, the largest on-demand music service in the world, has a history of pushing technological boundaries and using big data, artificial intelligence … That’s why a few rows down you’ll see FILTR’s “Dubstep” playlist pop up – the first non-Spotify playlist on the page so far. Instead of going playlist account → specific playlist to pitch for, we’re now looking for specific playlists to pitch for → contacting the creator. When it comes to data analytics and marketing campaigns, you don't often find common ground within the B2C arena. Viral Charts also update daily, but our data tells us that they tend to have the biggest movements on Wednesdays, several days after all the dust settles from new music being released on the previous Friday. Note that account followers aren’t necessarily synonymous with playlist followers so don’t ignore the chance to click on specific regions to find what playlists they curate because the follower number on the account might be low. Be sure to also kindly ask to be redirected to the right point of contact in case you’ve reached out to the wrong person. Tastemaker playlist. change your Spotify header image with each new set of press shots. This is distinctly different from the message of ‘No results found’ you might get from just searching a URI with a made-up string of texts and letters. Users are spending 25 hours a month listening to music on Spotify and 44% of users visit Spotify daily. For example if you’re pitching FILTR Germany, maybe it’s good to mention that your last single went viral in Germany, was featured on New Music Friday Germany and you currently have ‘X’ amount of monthly listeners in Germany. In any case, the Top 50 charts tend to act as playlists in that they all have followers and update every day. Sub-genres or related EDM terms work great here. Data talks for Spotify, so make sure that you highlight past releases both in terms of stats and previous support from Spotify playlisters. Spotify Marketing Strategy – Download Data as CSV. Best of all, Spotify also lets you compare your numbers with other artists. Let’s take a look at Electronic/Dance in the Genres & Moods section and see what we find. An analytics dashboard provides Spotify-specific metrics alongside more familiar ones, such as reach. We recommend you to start with one first. David Green is a globally respected writer, speaker, conference chair, and executive consultant on people analytics, data-driven HR and the future of work. Be sure to verify with your distributor or label to make sure that you’ve got the correct one. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. Their "2018 Goals" campaign was the perfect way to sign off an impressive 2017. It can also be interesting to adjust your pitch format every few releases. This was a brilliant way to gain new customers as that was a significant saving of 90% when push comes to shove. In this free video course you will learn the exact strategies we used to grow our biggest management client, San Holo, to over 400.000 on SoundCloud, Free Download  ‘Spotify Best Practices’ Checklist, How to get Spotify connections and market your music, Leveraging the right data from Spotify for Artists, How to get in the big Spotify playlists and charts, pin things to the top of your profile (new releases, playlists etc) with a personalized image, choose featured playlists displayed near the bottom of your artist page. Whether you’re an established artist or new to the game, Spotify for Artists is the only way to pitch new songs to editors of some of the world’s most followed playlists. Towards the end of the first week, you’ll want to follow-up with all of your Spotify contacts. This is actually a lot less than Apple Music, which has 25 million premium members in the US alone. Also be sure to cross-reference different moods and activities like ‘workout’ or ‘chill’ for things that make sense to you. They often take the time to make sure that special events ranging from sporting events to political changes are covered. Think of the strategy we used for major playlisters, but inverted. Google Analytics is a Google service for tracking statistics about your website. Here, you’ll have the option of adding shows and concerts once you’re off and ready to tour! Unlike bloggers, Spotify editorial don’t need to write a post, they just need to right click a song and press “Add to playlist”. This is helpful because if you find a playlist created by somebody with a fairly common name like “Tom Smith” you can try and cross-reference the exact account using the Spotify account’s profile picture with “Tom Smith’s” on Facebook with matching profile pictures. You’ll play a key role in expanding Spotify’s marketing measurement abilities. Use Soundcharts' Spotify analytics tools to assess the performance of any of the 2M+ artists in our database. This means that in any given Topsify playlist for example, you’re likely to find that a vast majority of its playlisted tracks are Warner releases. Talk about previous success on the platform, any big marketing notes you have, and maybe where you landed a big premiere for the song. Grab our free Spotify Marketing Best Practices checklist: Now that you’re armed with most of the information you’ll need to dominate the platform, let’s take a look at a solid timeline and further instruction for how to tackle the full Spotify marketing roll-out of a single release. They won't be surprised by those figures as Apple has far more operating revenue and also connectivity to itunes/iphones is another key factor. A simple analysis of your Spotify statistics can completely change the way you do things, from learning which tracks are performing the best online, which cities listen to your music the most to how well you’re retaining new listeners. Now that you have everything ready, go back into your list of Spotify contacts and start to whip up those emails. Listen to this episode from The Digital Marketing Extreme Podcast on Spotify. Mint. Sometimes you’ll find nothing concrete after scouring dozens of profiles. Experiment to see what works. The rise of Spotify as a digital marketing channel Signing up is easy and works in tandem with artist verification. Previously, artist verification required 250 followers on your profile followed by a lengthy sign-up process. The "2018 Goals" campaign was conceived, created and executed, entirely in-house. Most third party Spotify playlist companies such as SpotonTrack or Chartmetric will also display this information. The record was only featured in a handful of major Spotify playlists – Chill Hits, Swag!, Herbst Chillout (NL), Viral Semanal and Viral Hits.

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