Basically, you’ve got the face of big name companies in your hands. Of course, there are plenty of exceptions: at a big company like Google, and you can make as much as $80,000 for an entry-level marketing manager position! Moreover, the advertising market is shifting to a focus on digital advertising, so know that tech lovers will be praised. And with a wide range of roles to choose from, there’s sure to be something to suit your skillset. Above that you’ve generally got the department head honchos: marketing managers and directors. You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. This means researching their competition, understanding various branding strategies, and advising them on how to stand out. Marketing is a good major because it’s extremely versatile and can lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors can pull in $50k to $200k a year. Fast-forward three years, and she’s launched her own training company that teaches Fortune 500 sales teams how to significantly improve their results. If you possess these qualities, then you may be a good candidate for a career in marketing. Digital marketing is the right career choice in 2020. During his time as a summer research associate, Bansal says he learned “intangible skills like management, effective communication and leadership”—abilities that improved his overall employability. If you are creative and like to write or design, you've probably already added advertising to your top five list of career opportunities. It's important to understand the different types of marketing so that the world can make way for you. An account manager needs to be able to get along with clients; a market researcher needs to anticipate what target audiences might want; a public relations pro needs to know how audiences will respond to news. Before being an entrepreneur, I was an award-winning counterterrorism professional who helped the Pentagon in Washington, DC with preparing civilians to prepare for the frontlines of the war on terror. Jessica’s question sent me on a mission to chat with the experts at IBM about the many options that the field encompasses. Find out why marketing could be your dream career! Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. This may look. Next, learn more about this college major such as Education and get more career tips for internships and entry-level jobs such as How to Dress for a Job Interview at a Corporation. If you’re looking for a career where you can put your creativity, communication skills, and analytical abilities to good use, marketing could be the perfect industry for you. And then there’s social media. After all, you need to know a good story. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. When I asked her what sort of marketing she wanted to do, she froze. Use these strategies to boost your marketing career and leave the competition behind. 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. Here’s a breakdown of the most important factors to consider: If you’re in a hurry to get your bachelor’s in marketing, you may … The marketing field is available to people with a wide variety of abilities. You may opt-out by. After all, the marketing world — or any career niche — truly covers a wide spectrum of choices. Marketing majors have the research skills and knowledge of marketing strategies to help admissions offices promote their institutions. Marketing is a fascinating field. Advertising is all about getting your target audience to buy the goods. But it’s not just social media. Make a research of the market, be flexible of new requirements in your business and you will see how things change for the better. We’ve all been there. Humans have actually been at this for centuries, with the first newspaper ad dating back to 1729. There are two main areas for marketers: the client side and the agency side. This niche definitely comes with obstacles to overcome (particularly if you're working with a brand that has a negative image associated with it). These are exciting times, with almost limitless possibilities. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. Google Hangout with IBM on the different marketing career paths. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. The challenges, and the rewards, have never been greater. If you love collaborating with others, a marketing career could be just what you’re after. Strategies for this include high-level research, price-setting, packaging, and crisis management—to name a few. Yes, you heard that right. Marketing is part art and part science and to get really good at it, you need to create your own curriculum. Long hours are typical, especially if you're working in entertainment or crisis PR – but it’s pretty juicy stuff. That growth might be good news for the economy, but it can create challenges for the beginner marketer. You should read view this article if you have undertaken the marketing career quiz and achieved a score in the mid-range, which would suggest that you are suited to certain aspects of the marketing profession. While there is a wide range of jobs that each taps into a different specialist skillset – and the availability and means of compiling and interpreting vital data have evolved drastically – the fundamental concept of selling things has always remained the … This is the time you are actually doing sales and if you did a good job, they are will ask more work from you (and this, yes you guess it. Marketing is used by virtually every organisation, both commercial and public, and the quality of that marketing often determines a business’s success or failure. Marketing internships and related volunteer or part-time positions are good options for dipping your toes into real-life marketing. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. For example, the genius ATOM Marketing campaign offering exclusive content and prizes based around the Minions movie by way of placing promotional stickers on Minions’ favorite food: Chiquita bananas. I also own CAKE Publishing, a house of ghostwriters, copywriters, publicists and SEO whizzes that help companies and influencers expand their voice online. There are also media buyers and account management roles for those with strong management, negotiation and financial skills. The marketing function involves growing the value of brands within the P&G product range. I'm a career coach, keynote speaker, podcast host (You Turn Podcast) and author, here to help you step into a career you're excited about and aligned with. The final reason why you should consider marketing as your future career booster has to do with innovation, this century is the period of changes, and we have to adapt to them continuously. It’s going to be paid work). If you love collaborating with others, a marketing career could be just what you’re after. 2 years ago. © Career FAQs 2020 | Privacy Policy | Terms of Use. The Top 10% of earners pulled in over $200,000! Once my client Jessica worked with me to get clear on the options available in the marketing space, it was easier for her clarify her best options. But whatever marketing role you go for in the end, you can expect your job to give you a varied workday, a great work-life balance, good pay and plenty of opportunities to be creative. The marketing career path isn't exactly cookie cutte. You’ll likely spend a lot of your time strategizing on contest-focused campaigns. If you decide that marketing is not for you, there is good news. Depending on who your client is, this could include anything from helping a brand change their current demographic to doing a deep dive analysis into how the brand is currently positioned. A marketing degree can look appropriate if you’re applying to a content marketing job, but believe it or not, you’ll be even more attractive as a candidate with a literature or creative writing degree. Visit for a FREE TRAINING on how to get multiple job offers and a big salary hike. This means organisations not only have new markets but a new set of avenues through which messages can be delivered to consumers – which means that on top of being creative, you will have to get your head around how to exploit all the available media and technologies. With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier. Why is digital marketing a good career choice in 2020? Lots of Learning Opportunities 9. And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. This may look like coaching you 1:1, hosting you in one of my courses, or meeting you at one of workshops or keynote speaking engagements! That's the power of understanding where you’re going. Marketing career options – for the career quiz Which is the right marketing career option for me? In this article, I’ll share 5 reasons why marketing could be your dream career, based on my 15 years in marketing while running Enchant, an email marketing agency. This type of marketing has changed considerably over the past few decades, and is likely to continue to do so – which means it's a really interesting time to be working in promotions marketing! Although I have covered everything related to digital marketing career in the blog, I am, recapping everything in the form of an answer to the questions frequently asked by students planning to start their digital marketing career. Marketing leads to sales, thus it feeds the bloodline of any company. Advertisers spend much of their days conceptualizing ideas for print, TV and online media ads – so if the idea of bouncing ideas around for the duration of your work day sounds appealing, this may be the right marketing fit for you. There are two main areas for marketers: the client side and the agency side. Marketing isn't for everyone—it's an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world. While an estimated $180 billion in ad dollars are forecasted to be spent on campaigns this year alone, this field is truly about climbing the ladder and putting the hours in. Marketing is a field in the business world, and because of that, many careers are open to somebody with a marketing … 1. Most Recent Posts. Brand management marketing is the analysis of how brands are perceived by their target audience. It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! You can kickstart your career for FREE ; This is probably the best part of a career in digital marketing- you don’t necessarily have to get yourself enrolled in a university, sit for lectures, write exams and score certain degree to successfully pursue a career in Digital Marketing. The applicants are selected according to the applicatio… “Of course. You might want to discover the 7 … This could actually be your job. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. Having a marketing qualification will help secure interviews: To start your marketing career, it helps to have a mix of two things; qualifications and experience. Why marketing as a career – the motivation After all, the marketing world — or any career niche — truly covers a wide spectrum of choices. It’s awesome. I'm a career coach, keynote speaker, podcast host (You Turn Podcast) and author, here to help you step into a career you're excited about and aligned with. Is Digital Marketing a Good Career? If you’re considering marketing, it’s time for you to get clear on which type best suits you. Career FAQs markets a range of courses from leading Australian tertiary education providers, and receives a commission from them for each prospective student. Google Hangout with IBM on the different marketing career paths. Business is as much about relationship and reputation […] Reply. 5. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. Working in a major ad agency's creative department is a dream job for most, but you may find you would rather work in a small ad agency, in-house agency, or even on your own as a freelancer. In fact, we decided that a career in sales—not marketing— would best suit her. Product Marketing Stuck in senior year of college, surrounded by swarms of our parents' friends at dinner parties, asking that dreaded question: “What are you going to do with your life?”. All Rights Reserved, This is a BETA experience. Yes of course there's more money to be had in corporate finance etc. You'll be tasked with establishing relationships with your client's target demographic, and creating a unique image that ultimately influences the public’s perception of the person or product that you're representing. in the short term (and probably the long term too if we're being honest), but consider the opportunity of being the 1st marketing hire at a promising technology startup or leading a key BI/data team within a mid-size but growing company. These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! Whether you are skilled in writing, analytics, graphic design, leadership or others, there are marketing careers available to you with high earning potential. Marketing majors who can engage prospective students, uncover their interests in a college, and present the benefits of attending their school, can be very effective as admissions representatives. If you enjoy this particular challenge and have the savvy analyst skills to match, brand management could be your jam. Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them. Her unique brilliance for selling products is unmatched, and it would have been a loss to put her in the wrong niche. If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. 1. This is the place where you can shine and present a nice report of what you accomplished, researched, created etc. Here are six reasons why marketing could be your dream career. Below are various niches in the marketing space, each of which provides a completely unique career experience: Promotion marketing uses an incentive like a contest or sweepstakes to engage a specific audience with a brand or organization (and it works like a charm). Marketing is a good career choice for these reasons: You get to build a good network You learn something new almost everyday When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. Luckily, there are a few tricks you can use to get the edge on your competition. In these moments, we’d do just about anything for a career plan, so we come up with the typical answers: Such was the case with my client Jessica, whose goal was to work in marketing for a top tech company. Just because you like pie doesn’t mean you like all pies, right?” I asked. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. Marketing careers are also a good option for nearly any educational background. Debating over whether to change career direction or what to study next? While having a sparkly job sounds great in cocktail party conversations, it’s about knowing who you are, and finding a career that meets you in your authenticity. But be warned: Working in PR is no easy feat. Without attracting customers, a business could not survive for very long. There are good opportunities for progression. Marketing Trainees will learn about advertising, PR, consumer bonding, direct marketing, and project management within their first two years. Not to mention, managing the brand’s online image -- where opinions are shared freely and instantly – can be pretty fascinating. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. © Career FAQs 2020 | Privacy Policy | Terms of Use, 6 Reasons Why Marketing Could Be Your Dream Career, How to become a registered nurse in Australia: careers in nursing, graduate certificate in digital marketing, social science degree career opportunities. finding a career that meets you in your authenticity. Marketing communication can be done in several ways that are why a career in marketing opens several doors as a profession. Here’s a peek into my rulebook for crushing it in marketing. They’ll tell you. Public relations often involves positioning a person or product’s image in a positive and appealing light. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation with Forbes Insights, the first newspaper ad dating back to 1729, $180 billion in ad dollars are forecasted to be spent. ... Nowadays, if you’re looking for a good job in marketing or tech, a personal brand is almost a must. It doesn’t matter if you have a degree in … In the marketing profession, your job will be to take a "generic" product and/or service and associate that product or service with a brand name. At the end of the day, your clients rely on you to help make (and keep) them relevant in their individual spaces. © 2020 Forbes Media LLC. The ultimate goal of brand management is to strengthen the brand’s relationship with its target market. If you're a people-person, and ready to take on that responsibility, a career in PR might be just the job for you. On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. Opinions expressed by Forbes Contributors are their own. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. Few jobs hinge on creativity and innovation the way marketing does. For this, you need to really know people and understand what makes them tick. Here are some other reasons why a marketing career is a rewarding and smart career choice. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Median annual wage for a marketing manager is $134,780 annually (U.S. Department of Labor) 2. Some people choose to join a brand’s in-house department, while others prefers to work on a portfolio of clients for an agency. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. 1. Additionally, marketing is one of the most vital functions of a business. Find Content Marketing and Copywriting Jobs.

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